These days, everyone is listening to music on their phones, and this is where platforms like SoundCloud have made life a lot easier.
Back in the day most people just listened to music in their cars, at the club, or at home on a CD player. However, these days, with everything being online, there are now some pretty major music streaming platforms that are taking over.
Apart from the convenience side of things, having music online is going to potentially open up doors of opportunity when it comes to being noticed by your target market and even being noticed by people in the music industry itself.
Platforms like SoundCloud paved the way for future artists, and all types of different industries and genres, so whether you are looking for more music to listen to, or you are an aspiring artist that is trying to connect your songs with fans, SoundCloud is a great place to begin.
Let’s take a look at some interesting SoundCloud statistics that you can use to market your brand online better – or just pique your interest in the music streaming platform.
Key SoundCloud Statistics 2022
- SoundCloud has a reach of 175 million people each month.
- It has more than 76 million registered users.
- It had more than 320 million listeners around the world in 2017.
- Users on SoundCloud have access to more than 200 million songs.
- There are more than 20 million content creators on SoundCloud.
What is SoundCloud?
SoundCloud is the opportunity to upload and listen to music. You will be notified when there are new uploads that you could be interested in.
It is easily one of the most popular music-sharing platforms online right now and rivals the likes of Spotify and Apple Music.
There are a lot of artists that have gone on to do really well with their careers that got their start on SoundCloud, like Post Malone. It makes it really easy to upload your own music and find people to listen to it.
If you get big enough, who knows – you might just end up attracting someone from the music industry, and then the rest will be history.
Needless to say, it’s really popular. Without further ado, let’s dive into those SoundCloud statistics we promised.
In-depth SoundCloud Statistics 2022
These days, there are more than 4.4 billion people around the world that use the internet, so it’s no surprise that technology revenue is so much. Every day, there are more than 1 million new users that join the internet ranks.
Did you know that SoundCloud has officially been around for 12 years now? It was started in Sweden by Eric Wahlforss and Alex Ljung, two engineering students who didn’t like the range of music platforms that were currently available.
They wanted to come up with something that made it a lot easier for music lovers and musicians to connect through music. Suffice it to say, we think that they have done a pretty good job of achieving this.
Let’s take a look at some SoundCloud statistics that are going to blow you away, and hopefully will convince you to want to use the platform.
SoundCloud has a reach of more than 175 million people
There are more than 175 million people that check out SoundCloud’s platform every month.
That is a pretty impressive SoundCloud statistic if you ask us, especially if again you are hoping to find an audience for your music. It might not be up there with Instagram at 1.3 billion, but it’s still really impressive.
With 175 million people listening to the platform every month, we think that there’s a pretty good chance of connecting with people that have similar tastes to you, and will want to check out what you’ve got going on.
There are 76 million active monthly users on the platform
And 35% of SoundCloud’s audience is between the ages of 18 and 35. If you use SoundCloud on a basic level, it’s free, and even the price of a subscription isn’t going to break the bank.
Whether your use SoundCloud for free or you sign up for a subscription, we think that chances are some of your target audience is going to fall into this demographic.
Unless you are making jazz for oldies, you probably want to find people that fall into the younger generation to pick up your beats.
In 2017, more than 320 million listeners were active on the platform around the world
This statistic shows that 2017 was a year of success and failure for SoundCloud, but as you can see from the statistic above, it was more about success than anything.
Since 2017, SoundCloud has only done even better. They might have competition in Spotify and Apple Music, but this doesn’t mean that they aren’t holding their own still, and attracting enough people to still be successful.
Think about it – if Post Malone can make a huge name for himself through SoundCloud, then you probably can as well.
Users can listen to more than 200 million songs on SoundCloud
The company announced at the beginning of the year that it now had more than 200 million songs to share with its listeners.
Compare this to 2016, when SoundCloud only had 125 million songs. Fast forward to 2021, and SoundCloud statistics will show you that SoundCloud features more than 200 million tracks.
This is more than enough to be considered a serious heavyweight in the music industry, and you best believe that people from the music industry are keeping an eye on what’s going on, and who’s attracting a crowd with their musical talents.
The best part is that you can find music in all kinds of different niches and genres to listen to.
There are more than 20 million SoundCloud creators
What about the people that use SoundCloud to produce and share music? There are now more than 20 million of them.
There are lots of now well-known artists that got their start on SoundCloud, including Chance the Rapper, Metro Boomin, and Lil Uzi. And fast forward to 2021, and there are currently more than 25 million of them. All of the artists that you see here are proof that if they can do it, you can as well.
SoundCloud’s revenue increased by 80% in 2017, topping $102 million
SoundCloud is a little bit up and down when it comes to its revenue.
Because it has had both great and not-so-great years. In 2016, it was $53 million, but in 2017, it was $102 million. If you think that these SoundCloud statistics are impressive, they are now up to $166 million.
This is a year-on-year increase for the most part, and if you ask us, this number is only going to get bigger and bigger as time goes on. It might have its fair share of competitors, but there’s nobody that is trying to start something new and rival it, so we think that SoundCloud as a whole is sitting pretty comfortably.
SoundCloud was worth $1 billion in 2017
There were a number of other streaming platforms interested in purchasing SoundCloud in 2017, including Google and Spotify.
Google offered $500 million. When you are being offered by $500 million by Google, you know that you’ve made it. There aren’t too many companies out there that get this kind of offer in the lifetime of their business, so we think that SoundCloud is feeling pretty happy about this, and it is well deserved.
SoundCloud laid off 40% of its staff in 2017
Remember how we mentioned that things have been a bit up and down?
Well, in 2017 SoundCloud had to lay off 40% of its staff and close the offices that it had in San Francisco and London. This goes to show that not even the most successful companies out there are able to have good years all the time.
They might have a great year one year, and then an average one the next. The thing about the music industry, and doing business in the music industry is that it’s all incredibly unpredictable.
SoundCloud is still on top, but this doesn’t mean that it hasn’t got a rocky past.
SoundCloud received investment from Temasek Holdings and The Rain Group in 2017
This kept it afloat, allowing it to overcome those financial difficulties that could have potentially meant its premature end. Thank goodness for angel investors.
How Much Does SoundCloud Cost?
If you still haven’t checked out SoundCloud, then you’re probably wondering how much it’s going to set you back.
- SoundCloud Pro Unlimited: This is going to cost you $12 a month, and gives you access to unlimited upload time, as well as scheduled releases.
- SoundCloud Pro: this is going to cost you $6 a month and lets you put your account in quiet mode. You can also spotlight your tracks and playlists on your account.
- SoundCloud Basic: This is the free version, but it of course comes with its limitations. However, you still have access to a diverse range of tracks.
All in all, we think that SoundCloud has really reasonable pricing, especially if you compare them to other music streaming platforms, like Spotify.
In fact, we think that they are more affordable than Spotify, and they even offer a free version that does come with its limitations, but not nearly as many ads as you’re going to get with Spotify.
SoundCloud is obviously one of the biggest music streaming platforms in the world right now, but it hasn’t gotten to where it is today without a bit of difficulty.
Luckily, it has managed to turn things around and maintains its place as one of the most popular platforms on the internet to listen to music. It pays to ally with a company like this that has gone through ups and downs and still somehow managed to come out on top.
This definitely means something and indicates that they will continue to fight for their business no matter what the future may hold. We hope you enjoyed these SoundCloud statistics for 2022, and have fun out there!