3 Reasons Your Audience Isn’t Buying From You (Even If They Love You)

Opinions expressed by Entrepreneur contributors are their own. A lot of entrepreneurs make the mistake of believing that once they build the online community and amass thousands of followers, selling will be practically effortless. So it becomes a not-so-pleasant surprise when they announce a new course, book or event, and nobody bites. Just because people … Read more

The 5 Biggest Mistakes Companies Make When Designing a Logo

Opinions expressed by Entrepreneur contributors are their own. In the business of running a business — especially if you’re a serial entrepreneur — logo design is one of those duties that may get sidelined or delegated as you focus on bigger issues. I would never tell a fellow entrepreneur that they shouldn’t keep branding in … Read more