Opinions expressed by Entrepreneur contributors are their own. When I speak to marketing leaders about brand health and how to improve a brand’s visibility, I emphasize the point that every business is a living entity. And, in order to thrive and ensure sustained growth, it is imperative to track brand health. Just like with living … Read more
Opinions expressed by Entrepreneur contributors are their own. The American idiom “go big or home” totally encapsulates my view of franchising. When someone buys a single unit franchise, they’ve bought themselves a job, but when someone becomes a multi-unit franchise operator, they’ve built themselves an empire. Halfpoint Images | Getty Images A multi-unit operator is … Read more
Opinions expressed by Entrepreneur contributors are their own. Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Most startups are tight on resources and often want to get straight to selling. Although an understandably standard action, it can waste significant amounts of time and … Read more