Chip and Joanna Gaines and Shonda Rhimes Found Incredible Success By Using This One Entrepreneurial Strategy. Here’s How You Can Too.

Opinions expressed by Entrepreneur contributors are their own. After working for decades in the fields of business strategy, tech, retail and marketing, I firmly believe that personal brands are the future. They will drive the future. They will create the future. They will lead in the future. People like Elon Musk, Oprah Winfrey, Richard Branson … Read more

5 Ways to Sustain Company Growth During a Recession

Opinions expressed by Entrepreneur contributors are their own. Many of the foreboding economic indicators are snapping into place. US GDP shrank during the first quarter of 2022. The stock market has been on a downward slide for weeks and recently entered bear market territory for the first time since the start of the pandemic in … Read more

An Entrepreneur’s Guide to Startup Pricing Strategies

Opinions expressed by Entrepreneur contributors are their own. Far too often, startups treat pricing as an afterthought. Upon going to market, founders seldom blame pricing should their company fail to reach expected sales. Rather, they see a fault in what they believe to be an inadequate product or service. When a price does not work, … Read more

5 Characteristics to Look for in a Great Strategic Partner

Opinions expressed by Entrepreneur contributors are their own. All of us do work to understand our core competencies — the capabilities, knowledge, skills and resources that make up our defining strengths. Companies, too, have core competencies, but all too often end up focusing on areas outside of their strengths in an effort to expand, increase … Read more

Hybrid Work Could Affect Your Diversity, Equity and Inclusion Goals. Here’s How to Prepare for That.

Opinions expressed by Entrepreneur contributors are their own. The rise of the hybrid workplace has arrived. While some employees are ready to return to the office, others are determined to stay fully remote. You as an executive, CEO or member of the leadership team may be wondering: How do we bridge the gap between those … Read more

Working the Kinks out of the Customer Experience

Opinions expressed by Entrepreneur contributors are their own. Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. Nola Bliss Massage When you’re in the business of relaxation, like Nola Bliss Massage in New Orleans, it’s assumed the entire experience will be, well, relaxing. … Read more

4 Ways to Adapt Your Business as Your Industry Evolves

Opinions expressed by Entrepreneur contributors are their own. Adapt or be left behind. The often-repeated phrase has long served as a warning to business leaders. It’s a reminder to never rest on your laurels and always evolve with the times. It doesn’t matter what industry your business serves, conditions are constantly changing and opportunities continually … Read more

What Customers Expect Out of Their Digital Experience

Opinions expressed by Entrepreneur contributors are their own. Customer needs evolve at a breakneck pace in the digital world. When the pandemic pushed companies to complete digital transformation, brands focused heavily on addressing technical weaknesses and eliminating their friction on digital platforms. A seamless digital journey was once a differentiator for businesses, but now it … Read more