5 Strategies To Maximize Revenue From Your Email Marketing

Emailing your customer database is free and it’s one of the simplest and most effective ways to increase the lifetime value of your customers. With no additional ad spend or acquisition costs, even small improvements in your email marketing conversion rates can make a huge difference to your bottom line. 5 strategies to maximize revenue … Read more

Finding the Sweet Spot to Get Gaming Influencer Marketing Right

Opinions expressed by Entrepreneur contributors are their own. The gaming universe is thriving. Consumers of all ages and backgrounds have shown their willingness to invest money in gaming. They’re also putting in hefty amounts of time, as both active participants and consumers. In 2021 alone, gaming enthusiasts clocked more than 100 billion hours watching YouTube … Read more

How to Build Alliances With Sales and Marketing to Achieve Optimum Results

Opinions expressed by Entrepreneur contributors are their own. A strong product marketing strategy is mandatory if you strive to get your product seen by the market and your end consumers. It involves building value for your idea by positioning the product aligned to your target audience’s needs. While product marketing might sound like a separate … Read more

An Entrepreneur’s Guide to Startup Pricing Strategies

Opinions expressed by Entrepreneur contributors are their own. Far too often, startups treat pricing as an afterthought. Upon going to market, founders seldom blame pricing should their company fail to reach expected sales. Rather, they see a fault in what they believe to be an inadequate product or service. When a price does not work, … Read more

Your Most Burning Questions About Personal Branding, Answered

Opinions expressed by Entrepreneur contributors are their own. Cultivating your personal brand is critical for career success. Due to a fiercely competitive job market and business environment, both new and seasoned professionals are obliged to find effective ways to demonstrate their value even while adapting to a variety of industry changes. Personal branding has therefore … Read more

3 Ways to Leverage Magnetic Marketing

Opinions expressed by Entrepreneur contributors are their own. Far too many experts gifted with true genius end up dimming their light to appease the mainstream. This mystifies me. Why make yourself smaller than you can be? If you know you are destined for greatness, why wouldn’t you step into your true potential? Why wouldn’t you … Read more

The Importance of Aligning Marketing With Customer Decision-Making (the 4 Cs)

Opinions expressed by Entrepreneur contributors are their own. Marketing tactics and the understanding of how audiences respond to marketing evolve alongside the times. Trends and behavioral patterns all play a part in determining the most effective methods of marketing. Traditional marketers will have you know that the “four Ps” are a tried and tested method … Read more

Handwritten Thank You Notes Matter More Than Ever. Here’s Why.

Opinions expressed by Entrepreneur contributors are their own. If there is one perennially-true statement about the business world, it’s this: Successful companies are built on solid relationships, including your employees, vendors and — most critically — your customers. The degree to which you build strong, positive relationships correlates directly to the health of your organization. … Read more

How to Sell Your Story Through Your Pitch Deck

Opinions expressed by Entrepreneur contributors are their own. The number of startups and entrepreneur investments has grown drastically amid the uncertainty of the past few years. Although accquiring funds for a business has never been easy, venture capitalists are now spending less time than ever looking at each pitch deck. Especially in an age when … Read more

5 Reasons White Labeling Is a Great Digital Marketing Strategy

Opinions expressed by Entrepreneur contributors are their own. Business growing pains — it’s one of those problems many entrepreneurs love. However, being stretched too thin by a growing client list creates management issues and can quickly become a massive strain on your existing staff. You’ve probably already pruned a few problematic clients to help alleviate … Read more