Why You Need to Be an Influencer Brand and the 3 Rs of Becoming One

Opinions expressed by Entrepreneur contributors are their own. The “three Rs” concept has arisen around the idea of ​​influence in the social media age. Brian Solis was one of the first to propose this concept as the three pillars of influence to measure the rise of the digital influence of individuals. For years, influencer marketers … Read more

7 Social Media Mistakes Every Brand Should Avoid

Opinions expressed by Entrepreneur contributors are their own. Depending on how you use it, social media can either be a digital marketing darling — one that consistently cultivates brand sentiment and strong emotional connections among your customers — or a resource-draining wasteland, positioning your business as out of touch or, even worse, a pariah to … Read more

4 Ways Social Media Marketing Drives Digital Connections In 2022

Instagram application on Apple iPhone X. getty It’s hard to imagine what the past two years would have been like without social media. As Pew research shows, nearly one-third of adults admit to being online nearly all the time. This level of consistently high connectivity shouldn’t be ignored, especially by businesses eager to forge stronger … Read more

Do Entrepreneurs Need a Wikipedia Page?

Opinions expressed by Entrepreneur contributors are their own. Recently, there has been a surge of personal Wikipedia pages. This trend was preceded by the emergence of purported specialists who extol the benefits of Wikipedia entries not just for organizations, but also for business owners. In fact, some argue that failure to embrace social media could … Read more

Is Marketing on Twitter Worth It?

Opinions expressed by Entrepreneur contributors are their own. Nearly 20% of all active Twitter accounts are likely fake, according to a recent analysis by SparkToro and Followerwonk. It brings into question the platform’s overall value as a marketing medium. Is it worth the effort to reach and grow an audience that may be largely comprised … Read more

How Brands Are Capitalizing TikTok to Win New Audiences

Opinions expressed by Entrepreneur contributors are their own. In the second quarter of 2021, TikTok’s user base cracked the 1-billion mark. Even more impressive, it was crowned the highest-grossing app of the same year. TikTok continues to show great potential for helping businesses reach new audiences. The platform is also loaded with tools that can … Read more

Social Media Was Draining Me, So I Gave It Up. My Business Has Never Been Stronger.

Opinions expressed by Entrepreneur contributors are their own. Throughout my more than 14 years as a CEO and business owner, I have strived to lead my company with intention. Oftentimes in my entrepreneurial journey, that has meant going against the grain of standard business practices. From offering my team four-day work weeks to cutting our … Read more

5 Business Lessons From Charli D’Amelio and Her Sister Dixie D’Amelio

Opinions expressed by Entrepreneur contributors are their own. Charli D’Amelio skyrocketed to fame in 2019 on the popular app TikTok. She started out posting dancing videos on the social media platform but since then she and her, Dixie D’Amelio, have grown exponentially as both influencers and celebrities. The two sisters have a combined total of … Read more

5 Steps to Level Up Your Social-Commerce Strategy

Opinions expressed by Entrepreneur contributors are their own. Social commerce, the combination of ecommerce and social media platforms, is one of 2022’s leading marketing and sales trends. Despite being a relatively new sales channel, social commerce is rapidly growing in importance and popularity throughout the United States. To stand out from the ever-growing crowd of … Read more